Who we are

For over 30 years, Hawley has been committed to offering you industry-leading benefits. From outstanding customer care, to partnering with best-in-class brands, to unbeatable promotions, our goal is to provide you and your staff with the expertise, tools and education needed to operate an efficient and profitable business. We are headquartered in Lexington, South Carolina, with a second distribution center in Sparks, Nevada and a third one that will be opening in spring 2016 in Camp Hill, Pennsylvania.

Here are some of the many advantages to making Hawley your go-to one-stop shop:

  • Better Dealer Margins. Hawley builds its programs to fit your reality, with better-than keystone margins on many of our brands, including EVO and Eclypse.
  • Best-in-Class Brands. We’re always looking to provide you with the best brands.
  • Expanded Next-Day Delivery. With a new distribution center opening in Camp Hill, PA, in April, we’re providing next-day delivery to 17 states in the Northeast.
  • In-store Support. With custom merchandising programs and attractive promotions,

Additionally, we are proud to support the bicycle industry through our involvement with advocacy programs such as The Alliance for Biking and Walking, PeopleForBikes, IMBA, SORBA, Palmetto Cycling Coalition and Rails to Trails.

Our History

1964 | The First Sign. Bike shops are truly the roots of our business family tree. In 1964, Bobby and Barbara Hawley and their four sons opened Hawley’s Bicycle World in Fayetteville, NC. Originally, Hawley’s catered to the Schwinn Bicycle craze and eventually, like most shops of the time, ventured into other outdoor recreation sales.

1982 | Four Brothers. Mark, Steve, Robbie and David in the original bicycle shop in Fayetteville NC. In 1982 we opened our 2nd location in Columbia, SC and immediately joined the TOP 40 Schwinn Dealer list for the US.

1984 | A New Venture. The Hawley family has long been devoted to college athletics. Football, basketball, baseball – you name it. Years ago, Steve and his Father developed a plan to license, market and distribute these Collegiate Originals. At the time, professional sports weren’t big in the Southeast, there simply weren’t many teams. Sports fans went rabid for their local universities and these bikes emblazoned with team regalia.

1986 | The Next Step. The success of Collegiate Originals expanded into a complete line of bicycles for all ages and disciplines. This later allowed Steve Hawley to take the next big step as a business. Tight relationships with manufacturers made for a seamless transition when the company began importing, stocking and distributing bicycle parts and accessories to dealers across the Southeast. With a keen understanding of the independent dealers wants and needs, The Hawley Company had begun.

1991 | New Faces, Familiar Places. Steve, Tony Wagster, and Stephen Grisanti at the Atlanta Super Show. Tony Wagster was Hawley's first employee and has been instrumental in helping Hawley get to where we are today.

1996 | Expansion. The beautiful magnolia trees that surround the old Hawley sign are a familiar site here in the South. By 1996, we had outgrown our original warehouse thanks to steady, healthy growth. We moved about a mile down the road to 1181 South Lake Drive into a much larger facility with more office and warehouse space. Our distribution center footprint went from 10,000 to 32,000 square feet.

2008 | Opening New Doors. It wasn’t long before we were bursting at the seams. New product lines, a growing inventory and customer base lead to the decision for us to break ground for a 30,000 square foot addition to our warehouse. More than anything, we’re happy to open new doors with new customers across the country sharing our wealth of experience and top-notch service. The little regional supplier is now a national competitor.

2010 | Setting Things in Motion. Ernest Hemingway once said, "Great minds think alike." So what happens when two bicycle companies, one American and one Canadian, share a passion for exemplary customer service? They team up for two-times the North American servitude. Founded in 1945, Cycles Lambert is Canada's leader in bicycle parts distribution. When they decided to venture into our fifty states, Hawley was the only company they wanted to work with.

2011 | A New Look. For our twenty-fifth anniversary we introduced a new brand identity. After more than a year of development, we reached what we think is a great modern, visual evolution of Hawley. The new logo reflects our dynamic, progressive nature while still speaking to the core values that have made us who we are.

2012 | Western Expedition. For many years, dealers on the other side of the country have been asking us to provide them the same great service and comprehensive line of products that Hawley is known for but with quicker delivery times. After careful planning, we decided to set up camp for our sister distribution center in Sparks, Nevada. This location, along with our dedicated freight partners, has allowed us to serve dealers along the western seaboard with next-day service.

2014 | Hawley-Lambert acquires Simcoe Bicycles, a city bike brand renowned for its design and geometries that exceed consumers’ demands even if they are not city cyclists.

2015 | In October, Hawley and Lambert take the next step to becoming one global team by combining the leadership teams of both companies. Steve Hawley hands over the handlebar to Sylvain Caya, who becomes President of Hawley-Lambert. Steve Hawley now focused on long-term strategy and business development with CEO Ed Barrett. The company’s goal is, among other things, to implement sophisticated new technologies, open distribution centers, acquire new brands and continue to develop sales and marketing initiatives to support the company’s 5,000 retailers across North America.

2016 | Hawley also opens a new distribution center in Camp Hill, Pennsylvania, that provides next-day delivery to 17 states in the Northeastern United States. Hawley now has three distribution centers to serve retailers across the US.

Hawley-Lambert acquires SBS, the parts and accessories division of Accell North America, Seattle Bicycle Supply. The acquisition brings 14 new brands to the company, including Alienation, Basil, Box, Chromag, Clement, CST, Pryme, Renthal, Skyway, Spank, Strider, Tioga, Torker (P&A, Trikes) and XLC. Click here to read our complete article.

Hawley launches an ultra-modern website, with a faster and more intuitive user interface, and transitions to a new enterprise resource planning (ERP) platform that further streamlines the company’s entire supply chain—from brand partners all the way to IBD shelves and right into customers’ hands.